Video marketing techniques are flooding today's social media outlets and websites. These days almost any type of business would benefit from the production of a short video to introduce their products and services. Studies have shown that consumers are at least 64% more likely to purchase a product or service that has video representation. This makes establishing a personal connection with buyers through the means of video marketing a key element in the future of online marketing.
There was once a time that attaching a picture of one's products or services was enough to entice buyers. While images can most certainly enhance your business and communicate with a consumer, videos have a much further reaching effect on today's media driven culture. People are presented with so much information that they have to make a decision about what they take the time to read and view. Video promotions will bring a clearer understanding of the benefits of a product or service. Consumers also find it more convenient to watch a video while trying to accomplish other tasks. Providing this convenience to the consumer has proven to be a highly effective marketing technique.
Video does what text doesn’t. It creates an immediate, real and authentic route of interaction and connectivity with audience members, who can often provide reactions and comments in real time.